Generative AI & AEO

Generative AI & “AEO” Are Transforming Discovery

  • May, Thu, 2025
  • admin
  • 1 minute Read

Answer Engine Optimization (AEO) is emerging as the new SEO, focusing on making your content comprehensively answer query clusters for AI-powered search tools like ChatGPT, Gemini, and Claude. News indicates AEO is accelerating rapidly in 2025, with startups and platforms like HubSpot optimizing content for AI reflections instead of keywords.

Alongside this, usage of generative AI to create and optimize video ads has exploded—86% of advertisers are using or planning to use GenAI for video content; it’s expected to account for 40% of all video ads by 2026.